Serial Entrepteneur | Author | Podcast Host
Who Would You Have to
Become?
Helping men align life, leadership, family, and capital
with a 100-year vision.
About Eric
In 2019, a man asked me why I hated my family. He was right.
In February 2019, I was on the road 20 of 28 days. Four of those days I was touring colleges with my son Clayton — the season you don’t get back. Therest was business. I told myself what every driven man tells himself:
I’m doing this for them.
A month later I was at a men’s intensive called Warrior Week. The lead coach, Sam, looked at me and asked: “Why do you hate your family?” I pushed back hard. He asked who owned my business and who set my travel schedule. Then he said the thing I’ve never been able to un-hear:
“I’ve never known a man gone 20 of 28 days who didn’t hate his family.”
I wasn’t sacrificing for my family. I was sacrificing my family.
Sam gave me a challenge: one full quarter off the road, mornings of prayer, Scripture, training, time with my wife Angel, and breakfast with the family before anything else. I did it. The business got stronger. And for the first time in years, I started actually being the man I said I was — instead of just
performing as him.
That quarter gave me a question I’ve never stopped asking: Where am I not holding the standard of the man I want to become? That question is this brand. I’m a few steps ahead on the road — not a guru who’s arrived. The only difference between me and the man I was is that I started asking and never
stopped.
Identity
Serial Entrepreneur · Husband · Father · Author · Speaker
The Four Domains
Four Areas. One Life.
I’ve found that becoming doesn’t happen in general — a man becomes someone specific, in specific rooms. The man who can steward a 100-year vision has to grow into all four. You don’t renovate them all at once. You start with the one you’ve been most skilled at avoiding.
01
Life
Who you are when no one’s applauding — body, mind, spirit, private integrity. Most men build an impressive public man and starve the private one, until the gap between them takes everything down.
02
Leadership
Whether the people you lead are getting stronger because of you, or just more dependent. Whether you’re raising the next steward — at work and at home — or just running the show yourself.
03
Family
Whether the people who live with you would describe being loved the way you say you love them. This is the room where I woke up. It’s where most successful men are quietly bankrupt.
04
Capital
Whether money serves a vision bigger than you or is a scoreboard you’re still trying to win. Whether you’re preparing your family for the money as deliberately as you prepare the money for your family.
The Diagnostic
Start With the Question.
Twelve statements — three per domain. Rate each honestly. The lowest domain is where the distance is greatest right now. No score. No archetype. Just the starting line you’ve been circling.
1. Answer 12 honest questions across life, leadership, family, and capital.
2. See your widest gap — the first domain worth sitting with the question.
3. Get six letters from Eric over two weeks — the brutal question that woke him up, the lie every successful man believes, and what becoming actually requires.
Sample questions from the diagnostic
The man my family sees in private is the same man the world applauds in public.
If my family described what it feels like to live with me, it would match how much I say I love them.
I am preparing my family for the money as deliberately as I’m preparing the money for my family.
I live as a man God could already trust with the life I say I want.
“This isn’t a score. It’s the beginning.” — The result names the domain where your distance is widest. That’s where you start.
"The life you want is waiting on the man you haven't yet become."
Eric L. Dunavant · Who Would You Have to Become
Letters From Eric
Get the Letters.
Stay in the Conversation.
Start with the diagnostic. Get six letters over two weeks — the question that woke me up, the lie every successful man believes, and what becoming actually requires. Then keep getting letters as I keep becoming.
No pitch. No offer (yet). Just the question and what I’m learning as I keep asking it.
Who Would You Have to Become
"There are no finish lines.
This is the beginning."
Connect
© 2026 Eric L. Dunavant · All rights reserved
Who Would You Have to Become